Tuesday, July 03, 2007

Greatest Marketing Gimmick… EVER.

7-Eleven is tying in with the release of The Simpsons Movie this summer by re-imagining 12 of their stores as Kwik-E-Marts—both inside and out. Genius! Absolute genius!

The employees are in Apu-styled Kwik-E-Mart smocks, the hot dogs are “bun-o-licious”, they sell Buzz Cola, Krusty-O’s Cereal, and best of all: Squishees! Silly? Yes. But there are lines of people waiting to get into a friggin’ 7-Eleven! When has that ever happened before?

Unfortunately, they were out of Buzz Cola when I arrived, but they had plenty of Krusty-O’s and Squishees. I got a very delicious "WooHoo! Blue Vanilla Squishee" (mmmm… Vanilla Squishee… aaaaggh…). I did appreciate the sign on the front door that read: “Thank you for loitering.”

The best part: as I was leaving the Indian guy behind the counter—without a hint of irony—said, “Thank you, come again.” No, Apu, thank you.

1 comment:

JPRESTI said...

I wonder why they didn't open one in Portland where Matt Groening grew up and Springfield is fashioned after.

So, where would you be right now if there wasn't a Kwik-E-Mart in Mt. View? I am thinking Los Angeles. Just a stones throw from Disneyland. Don't say you didn't think about it -- those who know you, know you are really 12 at heart!