How Not to Sell Clothing
I love Waiter Rant. It's an interesting site and he has some interesting stories. He recently added a shop to his site... the above picture is how he is "marketing" the men's T-shirt.
Is it just me, or does that make you want to NOT buy a shirt? I guess if I only had one arm, it might make me buy one, but are there a lot of one-armed men running around? And is that necessarily a market one tries for?
I'm not saying there's anything wrong with a one-armed man, but it certainly didn't help Helen Kimble or her poor husband, Dr. Richard Kimble, who was framed for her murder--only to escape and become a Fugitive trying to clear his name. Honestly, who doesn't think of that when one thinks of a one-armed man? And is that the best way to sell a shirt.
Maybe he's trying for the pessimists out there who think they are going to lose an arm. Which begs the question, how big of a market is that? But, I'm still at a loss to the appeal of Britney Spears, Paul Rudd, and Paris Hilton--so what do I know? That said, I'm still not buying a shirt...
...unless I lose an arm.
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